Mobile Content Russia

Opera Software today announced that MTS, the largest cellular network operator in Russia and CIS, will now provide a co-branded version of the Opera Mini browser for its subscribers, who will be able to download it on their mobile phones at mini.opera.com. Subscribers of MTS will get access to a customized Opera Mini start page when they download the browser on their mobile phones.

The start page will have default bookmarks which give MTS subscribers quick and easy access to music, videos and games as well as giving users the opportunity to purchase content directly from the browser.

Mobile Content Russia Magazine is pleased to share with its readers the video of Ivar van Dijk presentation at VI Mobile VAS Conference “Driving scale through bundling: Strategies for delivering mobile entertainment”.

NB: Don't forget to push HD button.

We'd like to share the video of Antti Viitanen presentation at VI Mobile VAS Conference "What’s next for mobile data?".

Antti Viitanen is director of Digia company. Antti Viitanen is responsible for Digia's international products. Before joining Digia, Antti has worked for 10 years in mobile operator & mobile service industries and 10 years in media industry. He worked for AlmaMedia, Yahoo! Mobile, TeliaSonera and RealNetworks occupying various management positions.


NB: Don't forget to push HD button.

Out There Media, the international leader in Mobile Advertising, announces the signing of a partnership agreement with MTS, a leading mobile operator in Ukraine with a customer base of 17.74 million mobile subscribers and a 32% market share. The agreement enables MTS to offer targeted Mobile Advertising, through Mobucks™, the multi-channel Mobile Advertising marketplace technology developed by Out There Media. Out There Media is also responsible for monetization, sales, business development and operations support, within the partnership agreement. It is estimated that Out There Media now has access to more than 40 million mobile phones in Ukraine, which corresponds to over 80% of the country’s total mobile subscriber population.

MTS, the largest cellular network operator in Russia and CIS, has made unlimited internet access available for all subscribers signed up to MTS Connect (meaning that this flat-rate can be use only with MTS branded USB-modem) data plan in all regions of Russian Federation.

Pavel Roitberg, product director, MTS, says: “As 3G networks, launched by MTS in 43 cities of Russia, are developing, mobile web access is becoming a bulk service among our subscribers […]”.

Russian mobile advertising agency MobileDirect has offered master classes on mobile marketing in high schools, and recently has given the first lecture to students of political science faculty in Moscow State University.

Ten years ago special courses on «big internet» were read both to students and teachers in a trial mode. There were neither student books, nor lecture material. Today the history repeats itself with mobile internet. The significant example of the western market and stable mobile market growth in Russia let us say that marketing experts of new generation should have a good knowledge about mobile internet capabilities, so that they could use it in active products promotion on the market.

Russian WiMAX provider Yota has begun deploying its network in Nicaragua. The broadband Internet access penetration in Nicaragua is less than 1% which is one of the worst figures throughout the Latin American region. The extreme monopolization and weak competition in the market lead to poor service quality and high tariffs and eventually hinder the development of the communications market in the country. Considering the obvious interdependence between the penetration of communications services and the economic development of the country, the government of Nicaragua has ruled to bring the new player to the market: the player with solid experience in the development of the new generation communication networks.

Russian WiMAX provider Yota announces reaching the operational breakeven point.

This benchmark has been reached by Yota in less than 5 month after the start of the commercial operation of Mobile WiMAX network in Moscow and Saint Petersburg (June 1, 2009). In Ufa the network commercial operation has started on October 12, 2009. Early October the subscriber base exceeded the point of 200 thousand active users, while daily connection rate is 2000.

MTS, the largest cellular network operator in Russia and CIS, has announced the full-scale roll out of UMTS/HSPA (3G) network in all regions of Armenia, one of the CIS countries. Today the third generation network is operating in 50 cities of the country.

First VivaCell-MTS 3G networks were launched in April 2009 in three major Armenian cities – Yerevan, Gyumri, and Vanadzor. The carrier is building a combined 2G/3.5G network in Armenia, using the current platforms as base stations without holdup or significant reconfiguration of GSM network.

Promo Interactive (part of Next Media Group holding company) has launched its own mobile ad platform AdCast that can combine major mobile web sites and provides their advertisers with all essential tools for easy ad placement. The offered tools are suitable both for professionals and for those who have just started exploring mobile web opportunities.

AdCast provides a lot of targeting capabilities (time, geo- and demographic targeting) for setting up an ad campaign. In addition, advertisers can choose the maker and model of the mobile phone and cell phone carrier in order to get higher CTR.