Mobile Content Russia

Today is the 5th anniversary of SmsCoin project – the most successful SMS payments provider which became one of the leaders in SMS billing industry based on the quantity of ready-to-use solutions for different websites, as well as on the number of countries connected over this period and the amount of rates offered within each and every country.

On February 14-17 in Barcelona there took place a wide known Mobile World Congress. The delegation of SmsCoin SMS payments provider visited this significant event, and Dmitry Polyanovsky, CEO of the project, told us how thing were done.

What was your first impression regarding the Congress?

Mobile World Congress is a large scale event that assembles all the players available within various fields of the mobile industry, starting with manufacturers of the mobile devices' parts and accessories, up to the creators of mobile applications for smart phones and of software support for mobile platforms. During these days, representatives of major corporations as well as smaller scale companies attended the Congress, and you could find individuals also attending this big event. Well, and the atmosphere, of course, was warm and welcoming both at the exhibition and at the Congress alike.

This year it was the second time SmsCoin representatives attended MWC. Did you find any fundamental differences between the 2011 Congress and this year event?

This year less start-ups were represented amongst the exhibitors as oppose to the Mobile World Congress 2010, during which new projects were represented at a separate sector. In fact, the location of the participants reminded us of the last year's exposition so much, that at times we were under the impression that the booths of many companies remained at the same spot since last year.

Spb Software, a leading mobile software developer, joined with Spatial View Inc., a pioneer in stereo 3D auto-stereoscopic technologies, to showcase the first glasses-free stereoscopic 3D mobile user interface with full navigation capabilities on Android devices. It breaks new ground in the field of truly immersive stereo 3D mobile user experiences.

This complete auto-stereoscopic 3D Android solution offers a revolutionary mobile user interface by means of an all-encompassing Home screen that houses a rich set of animated 3D widgets, a specialized collection of 3D folders and a suite of customizable panels in stereoscopic 3D. The combination of elegant design and stereo 3D makes navigation effective and efficient, while emoting a feeling of immersion in the user.

On February 7-th INTECH company will launch ICMP (Interactive Convergent Media Platform) in the mobile network of SMARTS. This platform uses flexible charging that have a positive impact on the subscriber’s loyalty to the IVR services and brings a significant increase in IVR revenue. The previous experience has proved that the model of providing service with flexible charging is successful in comparison with existing IVR services.

Spb Software, a leading mobile software developer, announces the results of the seventh annual SPB Survey. This year the survey was held from November 18th till December 7th and aimed to give an overview of the latest mobile market trends, while helping in identifying changes in user profiles, mobile device expectations and the typical handset use cases. The most discussed and controversial issues in 2010 were picked to be included in the survey. The highly respected mobile market analysts Distimo and MobileSQUARED were involved in the work on the survey questions.

In August 2010 SmsCoin — mobile payments aggregator — announced the release of unique program for the market - «Synergy». «Synergy» campaign invites aggregators which rent short codes from mobile carriers all over the globe and provide these codes to the owners of all kinds of services, to join forces in connecting new countries or reaching already connected countries under better conditions.

We remind you that currently SmsCoin is the only project within the sector that provides SMS-payments platform which offers its' services to partners across 87 countries free of charge. According to chief managers of the project, considering extensive worldwide coverage, searching for and connecting brand new countries becomes much more complicated due to individual specifics, such as mentality, differences in business models, financial opportunities and technical requirements. The goal of «Synergy» confined as mutually profitable cooperation of aggregators from different countries all over the world, aimed at business-abilities development and profit growth based on traffic exchange. We interviewed Yakov Beder, SmsCoin CCO and head of cooperation with aggregators department, on the preliminary results of the campaign and perspectives of SmsCoin in general.

Ukrainian mobile services operator life:) announces that starting from November 24, 2010 its subscribers are able to use service “life:) Archive” for free. With this service life:) users can save their phone book and quickly restore it in case of loss or malfunction of a mobile phone.

A phone is able to replace several paper notebooks, and we are accustomed to rely on it to store contacts of our friends, relatives and colleagues, or to record current tasks and plans. The loss of all data can be a serious problem for most of us. The new service “life:) Archive” can help to avoid this problem by saving data from the phone on the operator’s server, and, for example, when the phone is lost it can be quickly recovered on a new phone. Saved data is safely protected, and a user is able to view and edit it through a convenient service’s WEB interface.

In the beginning of September SmsCoin announced expansion of its coverage by connecting 81 countries. During last two months SmsCoin made some more steps towards its main goal – having 100 countries connected by January 2011. Currently more countries are covered by SmsCoin and they are Kosovo, Algeria, Sudan, Marocco and Indonesia.

Thus SmsCoin gives to its partners the opportunity to accept SMS payments from mobile carriers subscribers of 87 countries of the world. Connecting Indonesia – the largest island state which stands on the 4th place among other counties on population size – the project covered most part of Southeastern Asia.

During April this year SmsCoin project has connected 70th country on the list. The summer had passed, and SmsCoin representatives proudly present their partners with an autumn gift – the connection of 9 additional countries: Italy, Vietnam, Guatemala, Honduras, Dominican Republic, El Salvador, Nicaragua, Panama, Paraguay. Thus, SmsCoin project has expanded its services coverage up to 81 countries in total, and this step clearly positions SmsCoin as a leader on the mobile payments market across Russia as well as abroad.

SmsCoin, an international sms-billing project offers its partners the most extensive global coverage supporting hundreds of mobile carriers across 71 countries, spreading out beyond its limits once again. This time, SmsCoin project launches brand new partnership proposal aimed for aggregators with an access to sms-gateway in any given country.