Mobile Content Russia

The largest Russian mobile Ad network WapStart and the leading Israeli mobile monetization exchange inneractive are announcing a new partnership. The purpose of this international project is to grant access to the Russian speaking inneractive audience for the Russian advertisers and agencies.

WapStart was the initiator of this integration to continue its push to bring as much Russian and CIS traffic under one roof as possible — the strategy company has followed since early 2010.

The largest Russian mobile advertising network Plus1 WapStart and leading Global mobile advertising network ZestADZ announce partnership in Mobile Advertising. Through this collaboration ZestADZ advertisers will gain access to the WapStart's quality inventory and its audience for the expanding Russian and CIS regions.

Asif Ali, President, ZestADZ: «Partnership with the largest Russian network WapStart is a strategic step for us. We are excited to start offering Russian and CIS inventory to our clients and expect strong demand in this area. Our clients should notice improved ROI and conversion rates from campaigns targeted to this geography»

MobFox, one of the leading independent mobile advertising networks, has integrated with the largest Russian mobile network WapStart Plus1 to improve monetization for the Russian and CIS markets.

MobFox — one of the Europe's leading independent mobile advertising networks and the largest Russian mobile advertising network WapStart Plus1 have completed integration. This collaboration will enable WapStart partners and advertisers to reach russian audience on the MobFox publisher sites and applications.

Russian WapStart and Smaato Inc., the leading mobile ad networks aggregation & optimization platform, have entered into a strategic partnership agreement.

The main goal of the partnership is to integrate the largest Russian mobile ad network Plus1 WapStart with Smaato's platform benefiting existing and new clients of both networks by providing access to the combined inventory and advertisers.

The largest Russian Ad network Plus1 WapStart sees a 40% Click Through Rate (CTR) increase since the beginning of this year.

According to the Plus1 analytics an average mobile site participating in the WapStart Plus1 Ad Network showed the CTR of 0.52% as of the beginning of 2010 and 0.87% as of the end of Jun, 2010.

Out There Media, the international leader in Mobile Advertising, announces the signing of a partnership agreement with MTS, a leading mobile operator in Ukraine with a customer base of 17.74 million mobile subscribers and a 32% market share. The agreement enables MTS to offer targeted Mobile Advertising, through Mobucks™, the multi-channel Mobile Advertising marketplace technology developed by Out There Media. Out There Media is also responsible for monetization, sales, business development and operations support, within the partnership agreement. It is estimated that Out There Media now has access to more than 40 million mobile phones in Ukraine, which corresponds to over 80% of the country’s total mobile subscriber population.

Russian mobile advertising agency MobileDirect has offered master classes on mobile marketing in high schools, and recently has given the first lecture to students of political science faculty in Moscow State University.

Ten years ago special courses on «big internet» were read both to students and teachers in a trial mode. There were neither student books, nor lecture material. Today the history repeats itself with mobile internet. The significant example of the western market and stable mobile market growth in Russia let us say that marketing experts of new generation should have a good knowledge about mobile internet capabilities, so that they could use it in active products promotion on the market.

Promo Interactive (part of Next Media Group holding company) has launched its own mobile ad platform AdCast that can combine major mobile web sites and provides their advertisers with all essential tools for easy ad placement. The offered tools are suitable both for professionals and for those who have just started exploring mobile web opportunities.

AdCast provides a lot of targeting capabilities (time, geo- and demographic targeting) for setting up an ad campaign. In addition, advertisers can choose the maker and model of the mobile phone and cell phone carrier in order to get higher CTR.

Russian mobile marketing agency Brand Mobile has announced the release of animation movie Faasuto Sukuwaddo with the interactive viral advertising campaign of the movie, launched at the same time. Visitors of the site www.dangerfrom.mobi can fill in the special joke's form, enter their friend's email and mobile phone number. Afterwards the user's friend receives a link following which he or she can watch a video clip. The clip is telling about a woman who is calling someone to share secret information. Simultaneously the user receives a call and listens to what the woman is telling.

J'son & Partners Consulting presents the key results of Mobile Ad and Marketing research held in August 2009. In the framework of the research the current status and dynamics of Russian and foreign markets have been analyzed. Research provides information about key market trends, mobile ad channels, case-studies.

According to J'son & Partners Consulting research the volume of Mobile Ad market equaled $ 1,39 mln. in 1Q 2009. It is expected that by the end of this year market will increase by 45% in comparison with 2008. In 2008 market showed double rise compared to 2007, despite the fact of overall ad market slowdown.