Mobile Content Russia

i-Free, a leading provider of content services in Russia, Ukraine and Kazakhstan, has designed a new mobile social networking utility for New Telephone Company (NTC), a Far East-based cellular provider. It is Russia's first free (WAP traffic is free, in fact) mobile social utility, and the first one offering GP services.

i-Free, which was among the pioneers of mobile social utilities in the former Soviet Union, has amassed considerable expertise in creating and promoting mobile community resources. In 2004, i-Free launched its own social utility, Jamango, which currently lists over 10 million registered steady users worldwide.

MTS, the largest cellular network operator in Russia and CIS, has launched a new location-based service dubbed «Love Compass» for users of its dating WAP-portal wap.mtsdating.ru. «Love Compass» will help MTS subscribers registered on the portal wap.mtsdating.ru search for other users by their location or find out current whereabouts of their friends.

Now users' profiles at the dating service wap.mtsdating.ru contain a link «WHERE?» that lets users search other portal users signed up to the service «Love Compass» by their location and get information on how far from himself or herself this user is at the moment. Also, users can send each other SMS, write emails or invite to the chat.

MTS, the largest cellular network operator in Russia and CIS, and social networking site MySpace have announced the launch of their mobile portal. Mobile version of MySpace site is now localized for Russian users and integrated with MTS WAP portal wap.mts.ru. From now on portal users will be able to upload photos, and use communication services at any time with more convenience.

Mobile portal uses MySpace blue color scheme and is branded with MTS logo. Portal user interface, which is optimized for screens with resolution at least 176 pixels wide, allows setting configuration for uploading photos to Internet via email.

Mobile TeleSystems, the largest mobile phone operator in Russia and the CIS, and MySpace Russia, the local version of the leading international social network, today announced a partnership to develop and promote solutions for the subscribers of MTS Russia. Under the terms of the partnership, MTS and MySpace will develop an exclusive service for the subscribers of MTS Russia that will become part of MTS' WAP-portal. In addition, the companies are planning to launch an MTS-branded community on MySpace Russia website to drive usage and support the partnership.

i-Free, a leading provider of mobile value added services in Russia, Ukraine and Kazakhstan, has renewed the Women's World page for the MegaFon PRO WAP portal. i-Free's new edition of Women's World, titled PROLubov ("pro lubov" means "about love"), was MegaFon-Moscow's St. Valentine's present to its female subscribers. i-Free, which pioneered WAP 2.0 resources in Russia, is one of the premier providers of WAP 2.0 solutions on the market, having designed over 300 WAP portals for mobile operators, vendors and other businesses.