SMARTS Gets Smart With New Mobile Media Service for the Idle-screen
Russian operator SMARTS today announced the launch of a new interactive mobile media service, NewsCOM. The service will transform the mobile phone of SMARTS' three million subscribers into a personal interactive billboard to provide an exciting new content service to customers whilst raising ARPU for the operator. The service will promote new content available on NewsCOM information channels by broadcasting messages across subscribers' idle-screen. By clicking on the message, users are taken to a menu where they can discover rich content such as news, sports results, horoscopes, ring tones and music.
NewsCOM is a live broadcasting service and, as such, needs to be creatively edited and refreshed regularly to ensure users find value in the service. Celltick, the pioneer of active mobile marketing solutions, has been appointed to manage the service because of its extensive knowledge and experience in using the LiveScreen Media platform. Celltick will be responsible for increasing ARRU for SMARTS, managing the full solution including editorial content, programming and content alliances. Looking ahead, NewsCOM will also be used as a compelling mobile marketing platform. With a reach capacity of over 160 million users and over 35 million monthly transactions, Celltick's LiveScreen Media offers a significant marketing opportunity to advertisers.
Andrey Girev, CEO SMARTS said: "Providing personalised services for our customers is a key strategy at SMARTS. The introduction of a globally successful platform such as Celltick's LiveScreen Media signifies our commitment to providing our customers with the best technology and services. We are confident our subscribers will enjoy active content discovery on NewsCOM." Stephen Dunford, CEO of Celltick said: "LiveScreen Media has now been deployed by more than 25 mobile operators across the globe. Leading operators including SMARTS have realised the potential of our cost-effective mass-reach platform. It is an effective tool for raising revenue while providing a valuable service for subscribers, which is important in the competitive mobile market."
