WapStart Plus1 reports a 40% increase in it's Ad Network Click Through Rate (CTR)
The largest Russian Ad network Plus1 WapStart sees a 40% Click Through Rate (CTR) increase since the beginning of this year.
According to the Plus1 analytics an average mobile site participating in the WapStart Plus1 Ad Network showed the CTR of 0.52% as of the beginning of 2010 and 0.87% as of the end of Jun, 2010.
Kirill Rogkovsky, the WapStart ideologist comments: "Main reason for the CTR growth is in the advances within the Plus1 platform targeted to increase efficiency and relativity of the advertisements shown to the visitors while keeping the most popular and profitable Ads at the top of the rotational pool. As a result visitors see more relevant and popular Ads and publishers gain higher return from each click. We also see CTR increase as a vote of confidence by the users as our Advertisers and Publishers go through ever increasing moderation and fraud prevention system."
