Out There Media and Vimpelcom join forces for Mobile Advertising in Russia
Out There Media announces the signing of a partnership agreement with VimpelCom (which operates under the Beeline trademark). Within the framework of the agreement, Out There Media enables VimpelCom to offer targeted Mobile Advertising through Mobucks™, its multi-channel Mobile Advertising marketplace technology. In addition, Out There Media is also responsible for monetization, sales, business development and operations support.
After careful analysis of the global Mobile Advertising sector, Out There Media was determined to be the partner to fulfil VimpelCom’s business needs. The two companies have imminent plans to roll out a range of Mobile Advertising commercial pilot projects in Russia in Y2010, using wap, sms, mms and ussd-channels. It is worth noting that VimpelCom has a total subscriber base of 64 million, including 51 million in Russia.
The partnership will be the first to make the most of the newest version of the Out There Media multi-channel Mobile Advertising marketplace technology, Mobucks 2.5, which will be released shortly.
Integrating the best mobile advertising solution with advanced permission marketing capabilities, and building on the success of Mobucks 2.0 and the Out There Media AdFund platform, Mobucks 2.5 presents significant new advantages such as the large diversity of advertising channels (e.g. wap/display, sms, mms, ussd, wap push, ringbacktones, video ads), the collection of targeting data across all channels, as well as efficient cross-channel user segmentation and targeting.
Commenting on the partnership announcement, Kerstin Trikalitis, CEO of Out There Media, said: “We are very pleased to be expanding our reach to Russia in collaboration with a leading mobile operator such as VimpelCom. We believe that Russia is an exciting market with tremendous potential and we are looking forward to working with VimpelCom to design and run award-winning Mobile Advertising campaigns”.
Martin Furuseth, Chief Marketing Officer of VimpelCom Group, added: “We believe that Mobile Advertising is the way forward in the mobile sector and we are keen to be the first to offer this multi-channel solution to our partners in Russia. We are very happy to be working with Out There Media towards this objective, because we are convinced that by joining forces with the leader in this sector the prospects for growth and success are endless. We are sure that this unique personalized and premium channel with its wide opportunities of targeting provides our partners with direct access to their consumers and will help us to provide relevant and practical information to end-users».