Mobile Content Russia

Russian mobile advertising agency MobileDirect has offered master classes on mobile marketing in high schools, and recently has given the first lecture to students of political science faculty in Moscow State University.

Ten years ago special courses on «big internet» were read both to students and teachers in a trial mode. There were neither student books, nor lecture material. Today the history repeats itself with mobile internet. The significant example of the western market and stable mobile market growth in Russia let us say that marketing experts of new generation should have a good knowledge about mobile internet capabilities, so that they could use it in active products promotion on the market.

Michael Getmanov, general director of mobile ad agency MobileDirect believes: «If we want to work with educated specialists in the future, we should help them in their acknowledgment of mobile marketing now».

В© Oxana Vassilyeva