Mobile Content Russia

Russian mobile marketing agency Brand Mobile has announced the release of animation movie Faasuto Sukuwaddo with the interactive viral advertising campaign of the movie, launched at the same time. Visitors of the site www.dangerfrom.mobi can fill in the special joke's form, enter their friend's email and mobile phone number. Afterwards the user's friend receives a link following which he or she can watch a video clip. The clip is telling about a woman who is calling someone to share secret information. Simultaneously the user receives a call and listens to what the woman is telling.

At the end of the clip a website link appears, following which users can find the continuation of the story, - request for help in the story investigation. It is the start of the alternate reality game developed by MOST Creative Club with technical support of Brand Mobile.

In two weeks of the campaign, the video clip was watched more than 230,000 times and brought about active discussions in blogs and forums.

© Oxana Vassilyeva