Mobile Content Russia

Promo Interactive (part of Next Media Group holding company) has launched its own mobile ad platform AdCast that can combine major mobile web sites and provides their advertisers with all essential tools for easy ad placement. The offered tools are suitable both for professionals and for those who have just started exploring mobile web opportunities.

AdCast provides a lot of targeting capabilities (time, geo- and demographic targeting) for setting up an ad campaign. In addition, advertisers can choose the maker and model of the mobile phone and cell phone carrier in order to get higher CTR. "

Now the system has registered almost all mobile operators' websites for participation in the network, as well as mobile version of web portal Rambler. Promo Interactive reports that cooperation with the portal became possible thanks to cooperation of Promo Interactive with mobile ad agency New Media Marketing Russia, an exclusive ad seller for mobile Rambler.

«AdCast platform gives advertisers real-time comprehensive data about the campaigns. Statistics information and dynamics provided on a timely basis enable to correct, if necessary, the campaign course at the right time, - and it significantly increases the ad performance», - says media selling director at Promo Interactive, Maria Danilina.

© Oxana Vassilyeva