Mobile Content Russia

MTS, the largest cellular network operator in Russia and CIS, has announced the launch of special section on its WAP portal wap.mts.ru dubbed MTS Smotri Online (means « Watch Online» in Russian), which can be used not only for downloading video content but also for watching online video without downloading the content on mobile phone.

Smotri Online is a new section on WAP portal of the carrier, developed together with Next Media Group based on Amfora's hardware platform. The section will substitute all current video service on portal. Smotri Online offers wide range of videos in different genres including music clips, comedy shows, popular cartoon episodes, movies, sport broadcasts and user-generated video.

The user can download the content to his or her handset or post his or her video clip, as well as subscribe for regular e-mail updates. Moreover, subscribers will not have to wait for video download to complete, - when choosing the channel, online streaming video option is available.

To use online video service Smotri Online, one has to have a handset with online video support, and GPRS/EDGE or 3G support. Those, who do not have a handset with streaming video functionality, can download the clips.

Portal mobile services are paid via subscriber's mobile bill and the charge is comprised by the content price and/or GPRS/WAP data transfer payment.

В© Oxana Vassilyeva