Mobile Content Russia

MTS, the largest cellular network operator in Russia and CIS, has launched a new location-based service dubbed «Love Compass» for users of its dating WAP-portal wap.mtsdating.ru. «Love Compass» will help MTS subscribers registered on the portal wap.mtsdating.ru search for other users by their location or find out current whereabouts of their friends.

Now users' profiles at the dating service wap.mtsdating.ru contain a link «WHERE?» that lets users search other portal users signed up to the service «Love Compass» by their location and get information on how far from himself or herself this user is at the moment. Also, users can send each other SMS, write emails or invite to the chat.

MTS dating service allows registered portal users to communicate with each other in forums and chats, set dates, rate profiles, photos and video of other portal users from their mobile phones. Apart from that, users can submit profiles indicating their age, interests and description of the person they are looking for, as well as post their own photos, photos of their friends, video and voice greeting messages directly from their mobile phone or by MMS.

Users can sign up to the service «Love Compass» for free. Subscription fee for using «WHERE?» service is 30.48 rubles (approx. 1 USD) per week.

MTS has also launched a promotion campaign during which MTS subscribers who have decided to sign up to the service will be able to use «WHERE?» service during the first week for free.

В© Oxana Vassilyeva