Russian mobile VAS market reached $856.2 mln in 1Q09
As estimated by consulting company AC&M Consulting, gross revenue of Russian mobile value added services market in the first quarter 2009 reached 856.2 million US dollars (29041.7 million roubles). In the fourth quarter 2008 revenue was 994.9 mln dollars (27124.7 mln. roubles). In roubles the revenue grew since 4Q08 by 7.1%, but in dollars it decreased in 1Q09 by 13.9%.
Mobile VAS ARPU in the fourth quarter fell to 1.5 dollars from 1.8 dollars in 4Q08. In roubles ARPU grew by 6.7% from 47.9 roubles in 4Q08 to 51.1 roubles in 1Q09.
Mobile VAS share in the general revenue of operators in 1Q09 increased up to 17.7% from 15.1% in 4Q08.
Mobile VAS structure by revenue share (US dollars)
Mobile VAS structure by revenue share (roubles):
Operators' shares in mobile VAS market in 1Q09 are as follows:
(*) – operator share in 4Q08
1. MTS – 30.6% (31.3%)
2. VimpelCom – 27.6% (25.0%)
3. MegaFon – 29.0% (30.3%)
4. Others – 12.8% (13.4%)
More detailed information you may find by downloading free AC&M reports:
Download report В«Russian mobile VAS market in 1Q09В» in roubles. (PDF)
Download report В«Russian mobile VAS market in 1Q09В» in USD. (PDF)
В© Oxana Vassilyeva
