Phonevalley launches Volvo's first mobile platform in Russia
Phonevalley, the world's leading mobile marketing agency, in partnership with ARC WW Russia unveils Volvo's first mobile Internet site in Russia named m.citysafety.ru to support the launch of the new crossover Volvo XC60.
Together with traditional communications channels used by Volvo Car Russia till the launch of new Volvo XC60, the safest in Volvo's history, the mobile platform has been chosen as the most effective in engaging consumers.
The content of the site is optimal for gaining necessary information, starting with an opportunity to book a free test drive for the new Volvo XC60, and finishing with 3D game РЎity Rally, which can be downloaded to the mobile phone.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile: «We were keen on developing a great engagement for Volvo on mobile, the number one channel for consumers on the move. Volvo offers people to experience exciting moments in their car and to break new grounds while driving. We hope to extend this excitement and emotional connection in and out of the car, thanks to the most personal device.»
David Thomas, president of Volvo Car Russia: « Volvo cars and crossovers are the leaders of the sales ranking in Russia in premium segment and we strive for being first in everything else. Using new media for communication is the prove that Volvo brand is modern and innovative. From the new mobile site for XC60 consumers can learn more about the car, which not only can speed up without assistance but also pull up.»
