Mobile Content Russia

i-Free, a leading provider of mobile content services in Russia,* Ukraine and Kazakhstan, has been chosen by Sony BMG to be its exclusive partner in Ukraine. The deal gives i-Free-Ukraine access to music from the Sony BMG catalogue to be used in mobile content.

Thanks to the deal with Sony BMG, all Ukrainian mobile phone users will now have access to full versions of popular western music titles, and Ukraines mobile content market will only benefit from the new growth impetus.

"Weve known i-Free for years, and have worked successfully with that company in Russia," said Leonid Agronov, Director of Digital Sales at Sony BMG. "i-Free is serious about copyright and subsidiary rights compliance, and it keeps offering new content capitalization options that benefit everyone: consumers and copyright owners alike. So we have decided to let i-Free promote our music catalogue in Ukraine, and we are positive that, once again, our partnership will be successful, productive and mutually rewarding."

i-Free-Ukraine is poised to aggressively promulgate the Sony BMG catalogue, both independently and in conjunction with other Ukraine-based content providers. To this end, i-Free has developed a range of optimized business models and approached some of Ukraines leading content providers with partnership propositions.

"We try to promote growth in Ukraines content market in every way," said Olga Kurilko, Managing Director of i-Free-Ukraine. "We want popular content to be available to the broadest possible subscriber audience, so our policy will be very open: it is not our intention to limit the market or the opportunities available to other content providers."

* Source: iKS-Consulting, Json & Partners.