WapStart Plus1 reports the success of В«First LoveВ» movie promotion campaign in mobile web
Source: Mobile Content Russia.
Mobile ad network WapStart Plus1 (managed by mobile web specialist WapStart) finished promotion campaign of the movie called «First Love» on March 8th, 2009. The campaign was launched in cooperation with advertising agency Optimum Media OMD Group for Russian subsidiary of Buena Vista Sony Pictures Releasing CIS. WapStart claims that by their own estimates to date mobile internet audience in Russia totals 18 million people.
During two weeks all mobile web users had an opportunity to access mobile website http://mtskino.ru/1love/, where they could get to know more about the movie plot and download movie content to their handsets.
Average click-through rate (CTR) of the campaign was 0.78%, with some banners up to 1.02%.
В© Oxana Vassilyeva
