Mobile helps promote musicians
Russian mobile content developer and distributor Content Chaos reports that new technology provides opportunities not only for selling music to mobile subscribers, but also to promote artists and their music in mobile space. Content Chaos is working right in this direction. In order to promote its album «8», famous Russian band Mumij Trol has already successfully collaborated with MegaFon in television advertising and on WAP site.
The next stage of the campaign was about offering RBT-service. Mumij Trol songs «Oh, Rai!» («Oh, heaven!») and «Metel» («Blizzard») were used in MegaFon campaign «Zameni Gudok» («Change your tone»). In November and December, these songs were set as ringback tones instead of a standard waiting tone by 135,707 MegaFon subscribers. «Oh, Rai!» was set by 100,809 users, «Metel» – by 34,898.
В© Oxana Vassilyeva
