Playfon enters Armenian mobile VAS market
Russian content- and service-provider Playfon has announced that it has entered mobile VAS market of Armenia. In Armenia Playfon introduces a collection of mobile games from the leading developers in the world, the largest catalogue of Russian and foreign music, as well as video clips, pictures and mobile dating service.
From now on a vast collection of multimedia content from Playfon is available for all subscribers of the two leading Armenian mobile operators - Vivacell-MTS and Armentel. Total subscriber base of these operators is more than 2.5 million users, that is 80 percent of the country's population.
Vladimir Borodin, vice-president of Playfon, says: «According to our experts' forecasts monthly sales volume of mobile value-added services in Armenia may double in 2009».
Playfon is a specialist in multimedia entertainment services integration and licensing and adaptation of digital content for most mobile devices by Nokia and Sony Ericsson for users in Russia, Ukraine and Kazakhstan.
В© Oxana Vassilyeva
