Mobile Content Russia

WapStart announces that Pepsi promotion campaign in WapStart Plus1 ad network completed successfully. It should be noted that «Vkluchaisya v prazdnik» («Join the fun!») project was carried out 1-14 December, 2008 in mobile ad network WapStart Plus1 and on dating service website Mamba. The main aim of the project was to study how appealing mobile promotion channel for Pepsi is.

The campaign was carried out in order to support the prize winning contest. More detailed information about it was available for Russian WAP users at WAP-site http://wap.ny2.pepsi-sms.ru/. The campaign had a click-through rate (CTR) of 0,67%, some banners got 0,75% CTR. During the campaign all the ads were clicked 6 682 times.

В© Oxana Vassilyeva