Mobile Content Russia

i-Free, a leading provider of mobile value added services in Russia, Ukraine and Kazakhstan, has renewed the Women's World page for the MegaFon PRO WAP portal. i-Free's new edition of Women's World, titled PROLubov ("pro lubov" means "about love"), was MegaFon-Moscow's St. Valentine's present to its female subscribers. i-Free, which pioneered WAP 2.0 resources in Russia, is one of the premier providers of WAP 2.0 solutions on the market, having designed over 300 WAP portals for mobile operators, vendors and other businesses.

i-Free designed Women's World (wap.megafonpro.ru/woman) for the MegaFon PRO WAP portal last year. The page is jam-packed with information and content targeting female subscribers. This year, i-Free has designed a new edition of the page, named PROLubov, timed to celebrate St. Valentine's Day. The keynote theme of all sections of PROLubov is Love.

"Our women's section is essentially a glossy magazine in your mobile phone. It's become quite popular since we launched it a year ago," said Vasily Kuzichev, head of business development at MegaFon-Moscow. "We decided to make it even better, so we teamed up with Russia's premier content provider i-Free to produce a new version, and made it available to our Moscow subscribers on Valentine's Day."

Women's World was considerably redesigned and restructured, and most of its sections were filled with new content. The page has a striking, colorful interface; female readers will also appreciate its easy navigation.

The new version of Women's World fits all mobile phone makes available in Russia, so subscribers don't have to worry about compatibility.

PROLubov offers a plethora of information on fashion, beauty and love, as well as entertainment, showbiz news and star gossip: articles, tests, horoscopes, fortune telling, and so on. Some of the new sections are Private Life, Your Idols and Mobile Kaleidoscope.

The new Women's World also carries an extensive catalogue of i-Free mobile games, music, graphics and community chat rooms.

i-Free designed the new page, integrated it into the MegaFon PRO WAP portal, delivered the content and provides all-round technical support for PROLubov.

"A transformed women's page was the best Valentine's present MegaFon could give its female subscribers," said Margarita Savelieva, head of business development at i-Free. "We tried to cater to the tastes and needs of all user groups, so I hope the female audience will enjoy it."