i-Free partners up with Channel 1 for a lottery based on Ironiya Sudby sequel
Relying on its vast expertise in mobile marketing, i-Free has more than once provided mobile value added services for the national Channel 1 and other major Russian broadcasting media. i-Free has designed WAP sites and a range of mobile services for the blockbusters Turetsky Gambit, Nochnoi Dozor and Dnevnoi Dozor, and provided technical facilitation for SMS voting on the shows Last Hero and The Stars are Closer than you Think.
«We had no doubt that the sequel to Russia's favorite movie Ironiya Sudby would attract massive interest, and hundreds of thousands would take part in the lottery,» said Laura Shaginian, special projects manager at the Channel 1 Film Directorate, who has high hopes for the broadcaster's partnership with i-Free. «So we needed a dependable partner who would assure the smooth operation of all technical platforms supporting large volumes of traffic and live prize draws. We made an offer to i-Free, which has proved its excellence to us in many previous mobile interactive projects.»
i-Free put the technology in place to assure the smooth running of the live prize award ceremony. To this end, the company developed a customized software program with an easy interface, reflecting the whole process of determining the winning number in real time.
i-Free also designed all the mechanics of the lottery and set up easy player registration options. Viewers can choose from several registration options to enter in the lottery: SMS their movie ticket number to 4444; call 08248; or register at the web- or wapsite: ironiasudbi.ru.
i-Free designed the lottery wap site with a detailed description of the lottery and how to play, and with access to cool mobile services: viewers can meet people and chat, and they can find company to go see Ironiya Sudby-2 together.
«It's a great honor for us to be part of this project,» said Kirill Gorynia, i-Free General Director. «Ironiya Sudby is more than just a movie; it's a cult. We expect millions to take part in the lottery. For our part, we guarantee that all hardware and software will work smoothly, non-stop, and the main prize draw for a new apartment in St. Petersburg, scheduled for March 7 live on Channel 1, will run as successfully as the prize draw for an automobile before it.»
