Mobile Content Russia

MTS, the largest cellular network operator in Russia and CIS, has announced the full-scale roll out of UMTS/HSPA (3G) network in all regions of Armenia, one of the CIS countries. Today the third generation network is operating in 50 cities of the country.

First VivaCell-MTS 3G networks were launched in April 2009 in three major Armenian cities – Yerevan, Gyumri, and Vanadzor. The carrier is building a combined 2G/3.5G network in Armenia, using the current platforms as base stations without holdup or significant reconfiguration of GSM network.

Russian content- and service-provider Playfon has announced that it has entered mobile VAS market of Armenia. In Armenia Playfon introduces a collection of mobile games from the leading developers in the world, the largest catalogue of Russian and foreign music, as well as video clips, pictures and mobile dating service.

From now on a vast collection of multimedia content from Playfon is available for all subscribers of the two leading Armenian mobile operators - Vivacell-MTS and Armentel. Total subscriber base of these operators is more than 2.5 million users, that is 80 percent of the country's population.