Mobile Content Russia

WapStart and Openstat announce results of Russian Internet (Runet) Mobile Audience research carried out by the two companies in September and October 2012.

The companies commenced the research to identify global trends in quality and quantity characteristics of mobile audience and apply the outcomes to evaluate exposure potential of the mobile environment.

In order to carry out this research, Openstat used aggregates statistics of 400,000 website traffic and WapStart brought in data on promotion campaigns on mobile websites and applications of the total 2 billion impressions per month.

We made another unique partnership in mobile web. The largest Russian mobile web ad network – WapStart and the first mobile advertising network targeted to Spanish and Portuguese speaking markets – Hunt Mobile Ads, made the integration and started to exchange mobile traffic to monetize HuntMads’ Russian audience.

Hunt Mobile Ads is providing ad space and WapStart is providing advertisers to monetize the unfilled Russian mobile web traffic from the apps and ad sites.

Formspring, the place to share your perspective on anything, announced its partnership with WapStart to monetize its mobile traffic in Russia and Ukraine today.

Formspring’s iOS app has already integrated to WapStart with other mobile sources connecting to Russian mobile ad network soon.

WapStart is a large scale network and is ready to process all of the Russian and CIS traffic from Formspring. The ad network has developed unique technology to deliver most relevant Ads and eliminate fraud for its publishers.

MobiWorld Media (SPB TV trademark), the leading
provider of technology solutions for mobile TV, announced today that the
new SPB TV 3D user interface is being demonstrated at Mobile World Congress
2012.

The UI was elaborated specifically for the new generation of mobile
devices, delivering significant advances in power, speed and high
definition visual capabilities, in order to bring their users outstanding

J'son & Partners wishes you a Merry Christmas and Happy New Year.

Between December 6th and 8th in Paris there was held Game Connection 2011 Conference – a great business event which brought together game developers, service providers and publishers aiming to expand their network and to find the right business partners worldwide. SmsCoin project, which provides technology solutions for SMS payments implementation in over 90 countries worldwide performed as an outstanding exhibitor in this international marketplace.

A leading provider of game industry happenings, Connection Events, is best known for organizing Game Connection conference, which brings together publishers, service and technology providers, IP owners, investors, and independent developers from across the world to meet, pitch, and sign deals. Many exciting conferences, workshops and master classes covering business, technology and game design took place throughout Game Connection Europe-2011 that attracted over 250 exhibitors and more than 1000 visitors globally. One of the unique features unveiled by Game Connection was its online meeting application that presented the companies with the chance to conduct up to 50 meetings in three days, which along with an impressive number of exhibitors and attendees makes Game Connection one of the important B2B events in the games industry calendar.

MobiWorld Media, the owner of the SPB TV brand, outlines that the mobile TV business division, developing the world's famous SPB TV solution, was not involved into the Yandex and SPB Software acquisition deal.

"We welcome the news of the Yandex's acquisition of SPB Software, which should benefit both companies." said Kirill Filippov, CEO of MobiWorld Media. "MobiWorld Media has its own strategy to develop SPB TV solution, and as a fully independent company will not be affected by this acquisition."

The largest Russian mobile Ad network WapStart and the leading Israeli mobile monetization exchange inneractive are announcing a new partnership. The purpose of this international project is to grant access to the Russian speaking inneractive audience for the Russian advertisers and agencies.

WapStart was the initiator of this integration to continue its push to bring as much Russian and CIS traffic under one roof as possible — the strategy company has followed since early 2010.

Today is the 5th anniversary of SmsCoin project – the most successful SMS payments provider which became one of the leaders in SMS billing industry based on the quantity of ready-to-use solutions for different websites, as well as on the number of countries connected over this period and the amount of rates offered within each and every country.

Highly regarded speakers from mobile operators and MVNO such as Banglalink, Bina Indonusa, China Mobile Research Institute, Chunghwa Telecom, Dialog Axiata, Essar Telecom Group, Grameephone, Idea Cellular, PT Bakrie Telecom, PT Indosat, Reliance Communications and True Digital Contents & Media will present case studies on their experience in launching Mobile Value Added Services at Mobile VAS World Summit 2011 which will be held from 12 to 13 September 2011 in Singapore.